Twitter Starts Paying to Users Amid Tough Competition With Threads

Here’s some good news for all content creators out there! Twitter has started sharing ad revenue with select users.

In February, Elon Musk, the owner of Twitter announced that the company would begin sharing advertising revenue with content creators who are subscribed to Twitter Blue, the company’s monthly subscription program priced at $8.

The program has now finally launched. The news was shared on Twitter by the company itself:

Surprise! Today we launched our Creator Ads Revenue Sharing program.

We’re expanding our creator monetization offering to include ads revenue sharing for creators. This means that creators can get a share in ad revenue, starting in the replies to their posts. This is part of our…

— Twitter (@Twitter) July 13, 2023

To get eligible for the program, it is necessary for individuals to have a Twitter Blue subscription. Verified organizations, on the other hand, must have garnered a minimum of 5 million impressions on their posts in each of the last three months.

Additionally, all applicants will be subjected to a human review process to ensure compliance with Creator Monetization Standards. This will include age, country, and activity on the platform.

However, Twitter has currently rolled out this program to ‘an initial group.’ Later this month, it will be rolled out to a broad group, which will allow all creators to apply for the program and earn money.

Meanwhile, several creators have started sharing out their payout on Twitter and it is sure to blow your mind away!

For example, Andrew Tate, a self-proclaimed misogynist who was recently released from jail in Romania on charges of rape and human trafficking, claimed that he has accumulated $20,379 in earnings on the platform.

The Twitter account @EndWokeness, which joined the platform within the past year, recently shared that it has generated $10,419 in earnings through the program up to this point.

Wow. Elon Musk wasn’t kidding. Content monetization is real. pic.twitter.com/XfkdIuJS16

— End Wokeness (@EndWokeness) July 13, 2023

Well, it’s worth noting that Elon Musk is also eligible for the ad-sharing revenue program because his profile is verified and meets all the necessary requirements. When a user inquired about his earnings, Musk responded by stating that he will contribute his share to “the creator payout pool.”

The exact methodology behind Twitter’s calculation of payouts to creators, as well as the specific breakdown of revenue sharing among eligible users, remains undisclosed and unclear.

Twitter launched this ad revenue-sharing program at a time when it’s facing tough competition from Meta’s newly launched Threads app. Many view Threads as a potential “Twitter killer.”

The app has already gained an impressive milestone of 100 million users in record time, thanks to its user-friendly sign-up process that enables seamless login through Instagram accounts. The rapid growth and convenience of Threads have solidified its position as the fastest-growing app in history.

Twitter has reacted to the emergence of Threads by accusing Meta of imitating its platform and potentially infringing on its trade secrets and intellectual property. Twitter’s attorneys have issued legal threats against Meta.

Additionally, Twitter has faced challenges in the advertising domain, experiencing a significant drop in U.S. advertising sales, with only $88 million recorded in April. This figure represents a substantial 59% decline compared to the same month the previous year.